A Secret To Writing Great Blog Posts
Blog posts, (or any piece of structured writing) have four main parts: the title, the introduction, the main content, and the conclusion. Normally, you would follow these steps in order whenever you write a post, that is, the title first, followed by the introduction, and lastly, the conclusion.
That’s not the best way to do it. Here’s a secret to writing great blog posts:
Why?
Several reasons.
Priority
The content is a very important part of a post (this is what represents you on the whole web). Therefore it needs prime attention. You have ideas that you really need to put down in writing. That’s why you should write your main content first, with utmost concentration and focus. If you focus on the title and introduction first, your concentration deviates from what needs it the most at that time: the content.
This is what often makes you forget ideas, resulting in you-could-have-done-better type of content. So when you write the content first, you make sure you’ve written every idea that you have, without having to worry about forgetting anything.
Quality
When you’re writing the title and the introduction first, you usually want to get to the main content quickly. You often, therefore, splat on a (often random) title and a quick introduction, and get to the juice. You neglect these other important parts of your post. You’ve got so many ideas you need to write down that you don’t care to think over the title and introduction properly.
The thing is, if you’re done with the main content of the post first, you’ve got all the time in the world to think up a great and catchy title, a smashing introduction, and a killer conclusion. So, holistically speaking, you get a great post, one which is more than satisfactory in every way.
The Best of All Worlds
Perhaps the best advantage of writing the content first is that you become more familiar with the subject matter of your post, and this familiarity works on your side when you set down to write a title and introduction for your post. You get a better grasp of what you’re writing, why not use this to your advantage?
A Last Word
Sure, writing the title first can be beneficial, but only when you have got a solid outline of the content you are going to write. Writing the title first means that you have to spend quite some time to get it perfectly right, and you want to make sure that in this time, you don’t lose ideas that you have for your content.
Don’t forget that your titles (and the introductions) deserve as much time and thought as you can give them. That’s why it’s better to get done with the content first, and then think up a relevant, good title
So, what works for you the best? Do you find writing the titlesh first is better for you? Please do share your views and ideas with the rest of us
Cover photo by *christopher*