Why Posting Less Often is Better

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It has been a religiously worshipped concept among 90% of all bloggers that you should be following a rigourous posting routine on your blog. At least two posts every day is an absolute must for any blogger wishing to establish them selves in the blogosphere, as those bloggers say.

I think otherwise. You should too.

I must admit, I my self have somewhat believed and acted upon this crap in my early blogging days. I used to write up two posts a day(not bothering about the quality of these posts) and hit the publish button.

When you don’t bombard your blog with posts, you give each post enough time in the ‘hot-seat’, or the top of the page, where it enjoys its deserved amount of attention.

Now I realize the falling of my doing this. The bad things this has done to my blog and me myself. The following are the results of a hectic and multiple-posts-a-day schedule:

• You become hooked to your blog - You become a blog addict. You’re always at your blog, writing posts. As a result, you don’t get time for other important things, such as family. Your wife and children become SICK of you(ouch!), and so do your parents and friends and colleagues. Before you even know it, your well wishers are searching for a psychiatrist to cure you of your ‘unknown’ illness. OK, this might be a little un realistic, but you get the idea!
• You’ll run out of ideas - You might do well on your frantic on-the-run posting schedule for a few weeks, but you’re bound to run out of ideas soon. You didn’t care in the first place to plan out your blogging week/month properly, and now you don’t have anything to write about! In other words, you experience an acute case of blogger’s block (with extra frustration included) .
• You’ll run out of steam - You can’t go on with your current on-the-run posting routine for a long time. There’s going to come a time when you’ll have blogger’s breakdown. You’ll be so exhausted and tired that you will undoubtedly leave blogging for quite some while, maybe even forever.
• You’ll run out of quality - Slowly, you’ll begin to see a decline in the quality of the posts you publish. After all, you didn’t give a damn to first properly researching what you were going to write. Nor did you care about the dillions of spelling and grammatical errors you made in your posts. You didn’t have time for all that! You simply wanted to press the ‘Publish’ button as many times a day as possible.
• You’ll run out of readers - Obviously, as a result of the above point, readers won’t like what you post. After all, who likes rotten tomatoes? Readers want quality, informative and professionally presented content; not content like yours which even smells of rotten tomatoes! And no readers mean a dead blog, so you might as well give up blogging all together!
• Your readers will feel intimidated - When you bombard your blog with content continuously, readers will feed intimidated at the avalanche of content aimed at them. They might read a line or two, but no more.

Scary, all the above points, huh? Now look at the advantages of a more relaxed and flexible posting frequency:

• You get more time to research - With a more relaxed posting frequency, you’re not always at writing posts. You get time off to research. You now have the time to go to different information sources and gather your information and arrange it all up. This will result in a well-researched and quality article that your readers will love to read and love to comment on, link to, and spread. Now who doesn’t like that?
• You get more time off for other things - Remember: blogging isn’t on the top of your list. You now are able to spend more time on other more important things such as family and friends and your own personal life. If you’re a student blogger(like me), you have more time to focus on your studies as well as your blogging. Therefore, you can balance your work properly and in a good and better way.
• Your content quality will increase - Obviously, now that you properly research all post ideas before actually writing those posts, you begin to turn out quality posts. As a result, the overall quality meter of your blog will increase. You will become more authoritative and trusted in your niche as a quality and confident blogger. Remember, it is very easy to lose your authoritativeness and trustworthiness, but very difficult to build it back up. So, be careful!
• You will gain more readers - Naturally, when the quality of your articles improves, more and more people will begin to refer to it and use it as a guide. Therefore, your authoritative-ness will increase and you will gain more and more loyal readers. You will slowly, but surely become a well known and well respected blogger in the community. Now who doesn’t want that!
• You allow readers enough time to absorb all your content. When you don’t bombard your blog with posts, you give each post enough time in the ‘hot-seat’, or the top of the page, where it enjoys its deserved amount of attention and importance. Also, you give readers enough time to absorb your most recent post without getting hit by another.
• You can keep blogging FUN - Blogging should be just that: FUN. You shouldn’t treat blogging as a chore, or you’ll just get sick and tired of it just like any other chore. Keeping it fun will enable you to enjoy it. Also, you’ll be able to do other things(like sports, TV, etcetera) without feeling guilty about not keeping your blog updated.

What About Me?

Well, at first, I used to post to this blog daily… But then I had a lot of time on my hands(since it was the school vacations). Ever since school’s started again, I’ve had to cut the posting frequency to one post on alternate days, that is, one post every other day. The one day gap will allow me to do other things like study(for my O’Levels in May) and family stuff. At the same time, my blog won’t be left un-updated.

I write a set of posts beforehand(on a Saturday or Sunday) for the whole coming week(3 or so posts), so a whole week gets covered. Sometimes, when I’m in my blogging mood, I write up another post, and this gets added to the ’scheduled posts’ list. Everything covered up nicely!

What posting frequency do you maintain on your blog? And do you feel that it’s too hectic for you to maintain your blog at the current posting frequency? Please do leave your comments!